Yo just might be different.
All Yo does is let you send a single spoken word (is it really a word?) to someone, or everyone on your network. “Yo” is slang for “Hello” in some cultures, but it really has no meaning of its own.
In a moment of weakness, I downloaded the app to my phone, and then realized that there was no one in my Yo network, so there was nothing I could do with it.
Just to see how it worked, I joined the soccer World Cup network. All that did was cause my phone to chirp a “Yo” every time a goal was scored. It did not tell me who had scored or even who was playing. Just a notification of a goal being scored.
Today, a new and really fascinating and valuable use for the Yo app has surfaced and it is making a difference in peoples lives.
The Israeli goverment is sending out “Yo’s” to everyone who joins the network to let them know of a possible incoming missle launched as a result of the ongoing escalating tensions with Hamas.
Suddenly, a simple “one to many” message that everyone can get quickly and understand is starting to make sense.
Keep your eye (and ears) on Yo. It may have a life after all.
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