Month: August 2012

Major Retailers Get Dose of Their Own “Social” Medicine

Major retailers have all rushed to social networking, with major initiatives in Twitter, Facebook, and lots of other social media outlets.  Their ads are everywhere and they continue to attempt to engage potential customers on a one-to-one basis. The New

The Subject Is The Subject

Or more specifically, the subject line.  As in the subject line of an email. If you are too busy (or lazy) to put something in the subject line of an email that is going to make me want to read

Who Needs The Game? The Audience Becomes The Show

Back in the late 1940’s, before the days of televised sports,  my father designed something called “card stunts” for football games at his (and my) alma mater, The University of North Carolina at Chapel Hill.  It involved a whole section

We Like Our UPS Man-We Don’t Like Our UPS Bill

We really like our UPS man.  He is friendly, anxious to please and he brings us something we really want just about every day. The UPS man makes every day a little like Christmas. The UPS bill, however, is not

Does A New Search Engine Stand A Chance?

Google, Yahoo and Microsoft Bing continue to dominate the world of internet search, with Google holding a dominant position and Yahoo slowly fading into the background.  Lots of people will tell you that the “battle for search” is over. I

Needless To Say, This Caught My Eye

Tape It, Don’t Trash It: Duct Tape Reuse Challenge Having in been in the tape business for 25 years, we constantly deal with the conflict between knowing that tape is an invaluable tool and having to admit that the fact

Want To Send Your Customers To The Competition? Just Keep Using “Captcha”

I just spent 10 minutes trying to log in to my LinkedIn account, before finally moving on to something else.  Seems I was working from a computer that LinkedIn did not recognize,  and even though I had the correct email

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