When It Comes To Keywords, Go With A Winner

ted_head.jpg If you want something you have posted on the web to be found by search engines, one of the most important aspects of that web page is your choice of keywords.  Keywords may not actually appear in the text of the page, but they are placed in the page’s code in such a way as to allow “spiders”, the agents of search engines that constantly crawl the internet and report back to the search engine’s indexing function, to figure out what is contained in the page.

If you want your pages to be found, the quickest way to decide which key words to use is to look at the key words used by the pages with which you are competing.

Do a quick check of your competition for the information you want to be found by the search engines.  Open the top scoring pages and then “right click” on those pages.

What you will see is the underlying code that makes up the page that you are viewing.  This is very different information than the web page you were just viewing and this is the information the search engine spiders will use to decide what is on your page and how to deliver it to those looking for your information or product.

When you search for “microphone stands”, our #1 scoring page “buymicstand.com” appears at the top of Google results.  When you right click on that page, among a lot of other nonsensical information, you will see:

 <META NAME=“KEYWORDS” CONTENT=“microphone,mic stands,boom mic stands,microphone stands, straight microphone stands”>

This tells the search engine something about what is contained in the page and how it matches up with your search criteria.

While you may need to be careful using some copyrighted material found in the keywords of a page’s source code, for the most part there is no reason that you can’t use the same keywords on your page that your competitor uses.

There is no quicker way to starting on getting your pages found by your potential customers’ search.

GoodBuyGuys.com is your online source for Permacel gaffers tape, Duracell Procell batteries, MagLite flashlights, Nashua duct tape, Bay State wire ties, Hosa and Entertainment ONe extension cords, OnStage Stand mic stands, and lots of other useful production supplies.

I Love My Netbook

spokesguy  I have battled for a couple of years with a notebook computer I bought before going on vacation.  My notebook had died, and I knew I would need a computer to keep in touch with my office.

I could find nothing available that ran Windows XP, so I took the plunge and bought a computer that ran Windows Vista.  I have regretted it every day of the last two years.  What an awful operating system!

I was delighted to learn that Acer’s new line of netbook computers used Windows XP, so I gave their Aspire line a try.  I love it.

Having a tiny computer that is designed primarily for internet based work makes a lot of sense and the Aspire One speaks directly to this new approach to personal computing.

The cost of a fully featured netbook (1 gig of ram/160 gig hard drive) has fallen below $300.00 and this segment of computing is ready to blast off.  Using a browser like Firefox to access online applications like Google Apps for word processing and database managment minimizes the compromises created by this Netbook’s lack of an optical drive for loading software. Minimizing the number of applications actually residing on the computer means faster startups and less time in changing your activities.

Unfortunately, Microsoft has already announced their plans to offer a version of upcoming Windows 7 specifically for netbooks.  XP works great for this type of computing.  Why not leave well enough alone?

GoodBuyGuys.com is your online source for Permacel gaffers tape, Duracell Procell batteries, MagLite flashlights, Nashua duct tape, Bay State wire ties, Hosa and Entertainment ONe extension cords, OnStage Stand mic stands.

This Will Make One Heck Of A Tape Ball

ted_head.jpg I keep my Google News Alerts set for stories about the manufacturers products we sell.  Today I got this one about Shurtape, a tape manufacturer in Hickory, NC.

Sun Kwak, a Korean artist, is using over three miles of black masking tape to create an abstract art installation at the Brooklyn Museum.

Deploying a special six inch width black masking tape provided by Shurtape, Kwak has developed a method of applying and then tearing the tape she applied to columns in the museum’s rotunda.  This appears as wavy lines and patterns contrasted against the museum gallerie’s walls.  The effect is stunning.  To a casual observer, it looks like thousands of feet of painted patterns.

The artist has spent almost 300 hours on this installation and it will be on display until July 5.

After that,  its three miles of tape headed for the landfill.

GoodBuyGuys.com is your online source for Permacel gaffers tape, Duracell Procell batteries, MagLite flashlights, Nashua duct tape, Bay State wire ties, Hosa and Entertainment ONe extension cords, OnStage Stand mic stands. Click here for lots of useful graphic arts supplies.

We Live And Die With The Arts

spokesguy We built our online and catalog business with the support of many small local and regional arts groups, and their health is essential to our ongoing success.  These are not the best of days for this kind of organization.

I was intrigued by a story on NPR’s Morning Edition today about an arts group  called  Fractured Atlas.  Fractured Atlas, a non-profit based in New York, provides much-needed support to artists and arts organizations so that they can function as more effective businesses.

We know that many valuable arts groups will not make it through these challenging economic times, and Fractured Atlas is playing a key role in helping those groups most challenged.  They offer a broad range of programs and services, including professional development, access to funding information, insurance and arts advocacy.

Our business has been built on extending credit to arts groups of all sizes, and I have never regretted those decisions.  The financial health of local theatre and dance companies, orchestras and performance venues is critical to our own success. We applaud the efforts of Fractured Atlas and others who provide this type of support.

GoodBuyGuys.com is your online source for Permacel gaffers tape, Duracell Procell batteries, MagLite flashlights, Nashua duct tape, Bay State wire ties, Hosa and Entertainment ONe extension cords, OnStage Stand mic stands, and lots of other useful production supplies.

Let iGoogle Do The Heavy Lifting

mike2 Anybody who has tried to us a web service called RSS (Really Simple Syndication) to subscribe to online news, podcasts, blogs, etc. knows that the first “S” in RSS stands for anything but “simple“.

In theory, by subscribing to a RSS “feed”, updated information is pushed at you by the website hosting the new information so that you don’t have to go looking for it.  Setting up this service has been really confusing and a lot of people don’t take advantage of it.

A version of Google called iGoogle has finally made the “simple” part of RSS really simple.

If you haven’t tried iGoogle, you ought to take a look.  iGoogle lets you set up a personalized version of Google which can is customized for each user.

In addition to things like local weather and links to favorite web sites, you can also use iGoogle to subscribe to as many RSS feeds as you want.  When information is updated in the feeds you have subscribed to, this information shows up on your iGoogle page.

We have RSS feeds generated by GoodBuyGuys.com which sends out new product information, and a feed from this blog that is distributed to anyone who wants to subscribe to it.

I include these RSS feeds in those I can see on my iGoogle page, and when we update something, it shows up on iGoogle within minutes.

Already got an iGoogle page?  Here’s a link to very easy instructions for adding RSS feeds.

GoodBuyGuys.com is your online source for Shurtape gaffers tape, Duracell Procell batteries, MagLite flashlights, Nashua duct tape, Bay State wire ties, Electratrac and Coast Wire extension cords , OnStage Stand mic stands and “value added” customer service.

Let Your Customers Design Your Web Pages

ted_head.jpg I enjoy designing and posting web pages for our sites, and try to make sure I put something new online almost every day.  It is really easy to consider a web page to be “finished” when it is posted and move onto another idea.  Big mistake!

I wrote about Craig Newmark of Craig’s List occupying the position of “customer service rep” even though he owns a company worth many millions of dollars.  I enjoy working in customer service, as well, as it affords me the opportunity to speak directly with customers.  That’s where the ideas for improvements to our existing web pages almost always come from.

A simple question from a customer asking for more (or more specific) information about something they have seen on the web can quickly lead to improvement in a page.  The best part is, quite often we quickly see an increase in sales of the product they asked about after the page update is made.

Having your customers serve in the role of unpaid editors not only adds value to your web sites, but taking the time to find out what additional information the customer needs is always appreciated by the caller.

Don’t forget-the best web page is one that is never finished.

GoodBuyGuys.com is your online source for Shurtape gaffers tape, Duracell Procell batteries, MagLite flashlights, Nashua duct tape, Bay State wire ties, Electratrac and Coast Wire extension cords , OnStage Stand mic stands and “value added” customer service.

Doing The Job You’re Best At

spokesguy I really like reading the newspaper.  I subscribe to three dailies and try to read them almost every day.  There are lots of good sources to get more current news, but they don’t allow for the same pace of absorbing information that an old fashioned newspaper does.

Naturally, I am sorry to see so many newspapers in financial difficulty and regret that some good papers will not survive our current economic troubles.

I can’t argue with the supposition that one of the greatest problems for newspapers is the loss of classified advertising and that the primary source of this lost revenue is Craig’s List.

I use Craig’s List almost every day and there is no better way to track down local resources, whether you are buying, hiring or trying to sell something.

Even though I see Craig’s List as a real problem for the papers I love to read, I still have great admiration for its founder, Craig Newmark.

The owner of this multi-million dollar enterprise (some say multi-billion) uses this job description for himself: Customer service representative and community organizer.

Rather than settling into the corner office and surrounding himself with lots of manager, Newmark stays right in front of his customers.

His simple business philosophy: Treat people like you want to be treated.

It’s easy to see how Craig’s List has stolen the classified ad business from newspapers, but a lot more difficult to see why Mr. Newmark chooses to define his role in the company as one of customer service.

Newmark is quick to admit that others are better suited to manage his company and that he is much more comfortable (and valuable) with serving in a capacity that he understands, enjoys and which defines the core of his company.

Lots of business owners could learn something from Craig Newmark.

GoodBuyGuys.com is your online source for Permacel gaffers tape, Duracell Procell batteries, MagLite flashlights, Nashua duct tape, Bay State wire ties, Electratrac and Coast Wire extension cords, OnStage Stand mic stands, and lots of other useful production supplies.

Weak Link In The Chain

mike2 Sometime back, I speculated that perhaps we were approaching the point where the sound man would no longer be necessary. I was only half kidding-pointing out that quickly developing digital technology would let the sound system compare what it was “hearing” with digitized reference material that it could attempt to duplicate.

We’ll, at least in the realm of portable live sound, there is still at least one area where the sound person’s ability to problem solve still makes him/her valuable.

I’m talking about the use of microphone signal multicables (snakes as they are known) that delivery signal back and forth between the stage and the mix position.

There are so many different standards in use for the digital “snake” that making these links in the signal chain work with the equipment they meet up with on both ends guarantees the sound man will have a job for years to come.

There is a great push to digitize this signal path, because one of the greatest costs affiliated with touring productions is that of moving case after case filled with heavy copper and steel wire.  If the signal moving along these cables can be digitized and then carried along fewer and smaller conductors or along fiber optic cables, the weight and cost savings is significant.

At this point, there is no standardization among manufacturers who make this equipment, and it doesn’t look like either the connectors or the transmission protocol are anywhere close to being agreed-on.

Many years ago, the makers of pro audio equipment agreed on the XLR standard for equipment, and it has made it easy to use equipment manufactured by lots of companies together in the same sound system.

More recently, the Neutrik Speakon connector system has been adopted by lots of speaker and amplifier makers, and this connector appears to be well on its way to becoming an industry standard.

Until this lack of standards issue is settled among most of the major pro audio players there will be no rush to adopt the digital mic snake.

GoodBuyGuys.com is your online source for Shurtape gaffers tape, Duracell Procell batteries, MagLite flashlights, Nashua duct tape, Bay State wire ties, Electratrac and Coast Wire extension cords , OnStage Stand mic stands and “value added” customer service.

Intelligently Searching For Intelligent Search

spokesguy I subscribe to a news alert service provided by Forbes Magazine and find that about once a day I will click on a link to one of their business-oriented stories.  They are useful and well written.

This morning they sent me a link to a new service from Yahoo that they called “Yahoo’s Intelligent Search“.    It sounded interesting so I clicked over to Yahoo and entered the search term “Yahoo’s Intelligent Search“.  Not only was there no information on this new service at the top of the page-the first result was for “Extraterrestrial Intelligence” and the second was something about ebay-there was no reference to  “Yahoo’s Intelligent Search” anywhere on the first two pages of search results.

It’s easy to see why Yahoo lags so far behind Google when they are not able to push their own new products to the top of their own search results.

We continue to show good search results for many of our products at Yahoo, but it becomes more and more difficult to understand how they can survive in the search business.  They should have sold Yahoo Search to Microsoft when they had the chance.

GoodBuyGuys.com is your online source for Permacel gaffers tape, Duracell Procell batteries, MagLite flashlights, Nashua duct tape, Bay State wire ties, Electratrac and Coast Wire extension cords, OnStage Stand mic stands, and lots of other useful production supplies.

A Renaissance In Customer Service?

spokesguy At dinner last night my wife commented on a very positive lunch experience she had had at a local sandwich shop.  She was taken with how gracious the clerk was and how hard this employee worked to make a good impression and insure that my wife would come back again.

Odds are better than ever, that she had been served by the shop’s owner.

As businesses downsize as a way to survive in a very challenging economic environment, lots of “behind the scenes” owner/managers in retail and service businesses are suddenly turning up “behind the counter” instead.  While it is unfortunate that this may mean that someone has lost their job, it holds great promise for an overall improvement in the quality of customer service.

The attention that an owner can give to a customer is seldom matched by most employees and having an owner meeting the public face-to-face can provide a great training opportunity.  “Do as I do” rather than “do as i say”.

While no one feels good about an economy in tumult, if we come out on the other side of the current crisis with a new emphasis on customer service, then there will be some small good that comes from this.

Wondering how this works in real life? Give us a callChances are good that I’ll be the one who answers the phone!

GoodBuyGuys.com is your online source for Shurtape gaffers tape, Duracell Procell batteries, MagLite flashlights, Nashua duct tape, Bay State wire ties, Electratrac and Coast Wire extension cords , OnStage Stand mic stands and “value added” customer service.

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