I enjoy designing and posting web pages for our sites, and try to make sure I put something new online almost every day. It is really easy to consider a web page to be “finished” when it is posted and move onto another idea. Big mistake!
I wrote about Craig Newmark of Craig’s List occupying the position of “customer service rep” even though he owns a company worth many millions of dollars. I enjoy working in customer service, as well, as it affords me the opportunity to speak directly with customers. That’s where the ideas for improvements to our existing web pages almost always come from.
A simple question from a customer asking for more (or more specific) information about something they have seen on the web can quickly lead to improvement in a page. The best part is, quite often we quickly see an increase in sales of the product they asked about after the page update is made.
Having your customers serve in the role of unpaid editors not only adds value to your web sites, but taking the time to find out what additional information the customer needs is always appreciated by the caller.
Don’t forget-the best web page is one that is never finished.
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