Truth be told, the buygafferstape.com blog is rarely about gaffers tape, but that’s a story for another time.
Today I came across what might be the most unusual use for gaffers tape that I have seen in 20+ years of selling the stuff.
Font designer Jason Gregory of GBH, working with Puma, the show and sportswear manufacturer, used gaffers tape to design a new typeface for Puma’s “Make Football Anywhere” campaign. In this case we’re talking the English version of football, soccer.
The designers at GBH actually folded pieces of gaffers tape into different shapes to create the individual letters. When they were finished, the digitized images of the folded tape to make the font.
Not only did they create something that was eye catching, the new font also reads well and stands out on the football field when used on players uniforms. Click here to see examples of Puma’s “gaffer” font.