I spend a lot of time doing customer service. The products we sell lead to many application-related customer questions, and since I have the most “hands on” experience using the products we sell, answering these questions often falls to me.
I don’t mind doing it, but we make every effort we can to avoid using the phone for customer service functions. In addition to the ability to get savable information in front of the customer, doing customer service functions online and through email allows me to time shift. If providing answers doesn’t involve constant telephone interruptions my responses can almost always be more thoughtful, concise and detailed.
I came across a great tool today for answering a customer inquiry by simply emailing them their own question, formulated in a way that Google will deliver the answer that I want to provide. It has a great “wow” factor and really enhances the customer service experience.
It is called “Let Me Google That For You” (lmgtfy.com).
One of the most common questions I get is “what is the proper extension cord size for my appliance“. We have a chart at buyextensioncord.com that addresses this question. By formulating a google inquiry so that it points at our content, entering it into letmegooglethatforyou.com and sending the customer the tiny url that is generated, i can get Google search results in front of the customer that look like organic search but which have been manipulated to insure that the customer sees the results that I intend for them to see.
Try clicking on http://tinyurl.com/6xpgvny and you’ll see what I am talking about.
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