Miles Davis, the famous jazz trumpeter, once said “don’t play what’s there, play what’s not there”. That may be great advice for a musician learning to improvise, but it would not have gotten much traction with internet search engines. When…
Category: business communication
As Concert Industry Continues To “Gray”, Where Will New Techs Come From?
I read a lot of audio, video and special events trade magazines (most of them are free) and I have been struck lately by the apparent age of the technicians that are profiled. The average age of most of these…
You Want A Path To The Top? Here’s A Great Place To Start
I get to work with a lot of young people, and it makes my days much more enjoyable. Between my office and working as a volunteer at the local high school and as an usher at my church, I am…
The Internet Is Not A Phone Book
One of the things that makes our online sites different from lots of others is that we display our phone number prominently. If you’ve ever tried to contact Amazon or Ebay by phone, you know what I am talking about.…
Is This Any Way To Treat Your Best Customers?
I rarely go to the grocery store during the week, but I was out of the office this morning and stopped by to pick up something for lunch. I grabbed a couple of items and jumped in the express line. …
Get Your “Quiet” Idea Shouted From Coast To Coast
Jeff
Posted in business communication, good business ideas, special event production
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After a couple of years of supplying tape products to a high school robotics competition put on by an organization called US First, I had the opportunity to attend one of their competitions. What an eye opener! The North Carolina…
Are You Paying To Support “Orphans” You Haven’t Seen In Years?
In checking over our monthly American Express statement (I really should do this more often) I noticed a charge from Google Adwords for $20.83. I dug back a little further and found that this charge had been repeating itself on…
Press Blackout? Really?
I have regularly written about the value of ad supported trade publications for the concert production industry. They may be supported by advertisers, but they have lots of quality editorial content, and they are free. One of my favorites is…
Power A Smile Lights Up Toys For Tots
Duracell has committed up to one million batteries in this year’s Power A Smile campaign for Toys For Tots. Celebrity spokesperson Ellen DeGeneres shared details about Duracell’s holiday generosity in a video featured on the San Francisco Examiner’s web site.…
Customer Use Of Credit Cards Will Hurt Small Business
We extend lots of credit. Most of our customers are businesses who make repeat purchases and they are very reliable when it comes to paying their bills. We make it easy to qualify for Net 30 terms and a high…
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