Miles Davis, the famous jazz trumpeter, once said “don’t play what’s there, play what’s not there”. That may be great advice for a musician learning to improvise, but it would not have gotten much traction with internet search engines.
When I write an article or blog post about gaffers tape or microphone cables I certainly hope that my writing is something that someone would actually like to read. Regardless, my true intended audience is something known as a robot or a spider. Internet search engines constantly send around these spiders to sample internet content and make notes of what links to what. This is the major source for data to determine what information you are offered when you enter a word or term in a search engine.
Since Miles was famous for playing a piece by completely ignoring what the composer had actually written, what he played would be completely invisible to an internet robot. At this point, robots are indexing text, not sounds, but you can be sure that someone, somewhere is working on a version of spider that can read music and index it for search engines. Its going to be an even tougher challenge to index Miles.
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