Major retailers have all rushed to social networking, with major initiatives in Twitter, Facebook, and lots of other social media outlets. Their ads are everywhere and they continue to attempt to engage potential customers on a one-to-one basis. The New…
Author: Jeff
The Subject Is The Subject
Or more specifically, the subject line. As in the subject line of an email. If you are too busy (or lazy) to put something in the subject line of an email that is going to make me want to read…
Who Needs The Game? The Audience Becomes The Show
Back in the late 1940’s, before the days of televised sports, my father designed something called “card stunts” for football games at his (and my) alma mater, The University of North Carolina at Chapel Hill. It involved a whole section…
We Like Our UPS Man-We Don’t Like Our UPS Bill
We really like our UPS man. He is friendly, anxious to please and he brings us something we really want just about every day. The UPS man makes every day a little like Christmas. The UPS bill, however, is not…
Does A New Search Engine Stand A Chance?
Google, Yahoo and Microsoft Bing continue to dominate the world of internet search, with Google holding a dominant position and Yahoo slowly fading into the background. Lots of people will tell you that the “battle for search” is over. I…
Needless To Say, This Caught My Eye
Tape It, Don’t Trash It: Duct Tape Reuse Challenge Having in been in the tape business for 25 years, we constantly deal with the conflict between knowing that tape is an invaluable tool and having to admit that the fact…
Want To Send Your Customers To The Competition? Just Keep Using “Captcha”
I just spent 10 minutes trying to log in to my LinkedIn account, before finally moving on to something else. Seems I was working from a computer that LinkedIn did not recognize, and even though I had the correct email…
Tagged with: Captcha
The New Digital Divide-It’s Not What You Think It Is
There is lots of talk about something called a “digital divide”. It is a reference to the economy, to poverty, and to how lack of access to technology, particularly the internet, is creating a new level of poverty in our…
Tagged with: digital divide
Selling The User Experience
We love a web site called Bestmadeco.com. It is run by a well known designer named Peter Buchanan, and started out selling, of all things, axes with hand painted handles. The axes quickly took on the cachet of being works…
Will Conductive Ink Impact What You Pay For An Extension Cord
Doesn’t really make much sense does it? Let me explain. New developments in ink technology may someday soon lessen the need for copper in producing electronic devices. Less demand for copper could mean lower prices for the copper items we…
Top