An Education in Your Mailbox

I spend several hours a day reading, and the bulk of my time is spent with technical journals. I never cease to be amazed at how willing publishers of magazines oriented towards the entertainment production and audio visual industries are to underwrite the publication of dozens of really valuable journals. How can they do this? Advertisers like Duracell and Pro Tapes pay, not you!

Maybe this model is used in other industries, but this is the only one I am familiar with. These magazines are filled with dozens of really useful articles, and, many times, the advertising is filled with good info as well.

I use these journals regularly to find new products for our catalog. Its also really great to come across articles about our customers. I even saw one of our products in a photo accompanying a story about the NFL Playoffs.

Any student or hobbyist in sound, lighting or theater tech can easily begin receiving these journals by simply making up a business name. The magazines base their ad rates on the number of subscribers, so they are happy to add you to their subscriber list. They rarely do much to insure that you are a legitimate business with a large purchasing budget.

Journals like Pro Sound News, Sound & Video Contractor , Live Sound International, Church Production, and FOH Magazine are yours for the asking. They have great columns, handy “how to” articles, and honest equipment reviews. The photo quality is first good and the editorial content, while advertiser driven, is still useful. Most of the writing is first rate.

Interested? You can sign up for regular subscriptions at any of the publication web sites in this article.

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Posted in Pro lighting, Pro Sound

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