Archive for August, 2009

Putting A Dollar Value On Social Media

Friday, August 28th, 2009

spokesguy There has been speculation for months about how a business might calculate the value of social media.  Businesses large and small are using facebook, twitter, linked in, and lots of other social media outlets to promote their products and keep in touch with their customers.

Ford Motor Co. has perhaps crawled further out on the social media limb than any other company, at least in terms of investing hard assets in this marketing channel.

In order to introduce their newest car, the Focus, Ford ignored the usual television and print outlets, and, instead, provided new Focus’ to 100 of the most influential bloggers in the country.  Each blogger got to use the car for 6 months. All these social media market makers were required to do was make a video about the Focus once a month and upload it to YouTube and be willing to discuss the car-no holds barred-in their other social media postings.

Today a search of YouTube for the term “Ford Focus” returns 17,200 hits.  If a reasonable percentage of those reflect favorably on Ford, then they got their money’s worth.

GoodBuyGuys.com is your online source for Permacel gaffers tape,Duracell Procell batteries, MagLite flashlights, Nashua duct tape, Bay State wire ties, Hosa and Entertainment One extension cords andOnStage Stand mic stands.   Click here to sign up for our newsletter.  We’re on YouTube too!

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Ready To Make Your Own Glow Tape

Friday, August 21st, 2009

ted_head.jpg The idea that the products we sell might someday  be generated organically and thus solve the disposable problems that selling expendables cause is exciting.  I have written about this in the past.

A recent article in  the Telegraph highlights the discovery of bomber worms, an aquatic organism that lives in the Pacific ocean at depths of several miles.  These creatures, up to 3 or 4 inches in length, have the ability to release  fluid-filled balloons which glow in the dark as a way to apparently defend them from predators.  Once the balloons are released, the worms have the ability to regenerate more.

Bomber worm

The chemical science of making glow tape is complicated and requires a multi-step process which creates some environmental waste disposal issues.  A way to do this organically would be a great advance.

Maybe someday the organic process used by the bomber worm will lead us to making glow in the dark products that can regenerate and dispose of themselves.

GoodBuyGuys.com is your online source for Permacel gaffers tape, Duracell Procell batteries, MagLite flashlights, Nashua duct tape, Bay State wire ties, Hosa and Entertainment One extension cords and OnStage Stand mic stands.   Click here to sign up for our newsletter.  Here’s a link to our new “How To” animation series.


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My Phone Needs Another Button

Monday, August 17th, 2009

ted_head.jpg The ability to make a free (or almost free) phone call by using a computer with a broadband connection is a great innovation. It opens up lots of opportunities for new telcom services and helps keep the big phone companies  like AT&T scrambling.Unfortunately, this technology is not quite ready for everyday business use.

While it is fine for casual phone calls, business users who are trying to make an impression or make sure that detailed information is transmitted accurately run into lots of problems.  VOIP calling (voice over internet protocol) is still not ready for these users.

The biggest problem we have encountered is receiving customer calls that we don’t realize are being made on an internet connection.  The call sounds clear but there is a delay between the time the customer speaks and when we hear them. When there is a delay, you tend to talk over each other’s words and both parties to the conversation can appear that they are being rude to the other.  At worst, its embarrassing.  At best, it can still be confusing.Until this technology is perfected, I wish I had a button on my phone that would tell me that the caller was speaking through a computer.  It would make things a lot easier.

GoodBuyGuys.com is your online source for Permacel gaffers tape, Duracell Procell batteries, MagLite flashlights, Nashua duct tape, Bay State wire ties, Hosa and Entertainment One extension cords and OnStage Stand mic stands.   Click here to sign up for our newsletter.  Lots more good ideas at our Twitter feed.

Posted in Uncategorized, customer service, good business ideas, web development | No Comments »

Wirelessmic.net

Wednesday, August 12th, 2009

mike2 We’ve found over the years building “information only” web sites has been an effective way to drive traffic to our e-commerce sites.  The ability to provide information and host a forum for the exchange of ideas is a great way to build a community.

One of our sites, wirelessmic.net, has suffered from lack of attention over the last several months, and there have been some very important developments in how wireless mics are used.  We’re ready to get back to work posting new, useful information.

The changeover to digital television in June has changed how many  frequencies traditionally used by wireless mics are allocated by the FCC.

If your church or school uses wireless microphones, you need to be aware of how the frequencies your mics transmit on have been affected by theis reallocation.

If you have info to share with other mic users about how these changes have affected you, wirelessmic.net is the place to join the discussion.

GoodBuyGuys.com is your online source for Permacel gaffers tape, Duracell Procell batteries, MagLite flashlights, Nashua duct tape, Bay State wire ties, Hosa and Entertainment One extension cords and OnStage Stand mic stands.   Click here to sign up for our newsletter.  Lots more good ideas at our Twitter feed.

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Blogging For Robot Readers

Friday, August 7th, 2009

spokesguy I have been posting to this blog on-and-off for about three years and have found it to be a useful way to organize my thoughts.

We got lots of valuable comments from readers and it is a good way to work on my writing skills. Recently I started a new blog, written not for our customers and regular readers, but rather for search engine spiders that regularly scour the web for information based on key words.

We are posting information about one of our products every day in hopes that robots from Google, Yahoo and others will come across these posts and provide information to syndication services that push this data to subscribers. The idea is to place links to our products, accompanied by what I hope will be useful information, to potential buyers.

We’ll see how it works.

GoodBuyGuys.com is your online source for Permacel gaffers tape, Duracell Procell batteries, MagLite flashlights, Nashua duct tape, Bay State wire ties, Hosa and Entertainment One extension cords and OnStage Stand mic stands.   Click here to sign up for our newsletter.  Lots more good ideas at our Twitter feed.

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