We sell speaker cables. Lots of cables. They are intended for the pro audio market and and work great in high end concert and audio visual production. They’re fairly priced and come with a solid guarantee.
I’m always amazed at how much black magic is applied to the science of selling cables. No one excels at this as well as Monster Cable, a manufacturer of high end cables marketed both to the pro and the home market.
Believe it or not, Monster sells a HDMI hi definition video cable for as much as $1000.00. That’s not the price for the television. Just the cable!
An archived article in the New York Times shed a little light on why Monster wires are so incredibly expensive. Chalk it up (mark it up?)to a very special sort of high end marketing.
At last year’s Consumer Electronics Show in Las Vegas, Monster sponsored an invitation-only concert featuring John Legend and Stevie Wonder. A Monster party featured Dr. Dre and Diddy, along with Monster CEO Noel Lee riding a Segway scooter trimmed in flames.
A Monster press conference featured Lady Gaga, who was in Las Vegas to introduce a new line of Monster headphones.
Talent like this doesn’t come cheap.
Study after study has shown that most of Monster’s claims regarding the superiority of their cables is mostly hype. One of our favorite tests even compared their speaker cables to coat hanger wire and claimed to hear no difference in audio quality between the two.
Did I mention, the Las Vegas events were not for Monster customers, they were for Monster Cable dealers, the sellers who share in the astronomical markups sales of these cables genterate. Those heaping plates of shrimp and the flowing champagne at the event hosted by Diddy and Dr. Dre were paid for by you, if you’re a purchaser of Monster Cables.
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