I don’t watch much television, and if I do, its usually “late night”. I’m always surprised to see how prominently musical equipment manufacturers logos are displayed when you see bands on programs like Late Night With David Letterman or The Tonight Show. While its true that some of these players have endorsement deals with the equipment makers, others don’t. More importantly, in most cases companies like Yamaha and Tama aren’t paying the networks directly for this tremendous exposure. Meanwhile companies like Ford and GM are paying millions for advertising on the same shows that might be nearly as effective.
Its a lot easier to get video exposure for your band than it was a few years ago. You Tube, cable and satellite TV, and other online channels mean that performers using musical equipment have tons of opportunities to be seen. If you are interested in the possibility of getting some sort of endorsement deal, try using a little well placed gaffers tape to cover up the logos of any equipment that might appear in your video.
You can be sure that if someone from Marshall or Fender sees you using their equipment with the logo obscured they will realize that they are missing an opportunity to put their name in front of lots of eyeballs. With a popular YouTube video getting millions of views, this type of exposure can rival that of a 3 minute performance by a popular artist on a network program.
Equipment manufacturers pay lots of money to popular performers to use and be seen with their gear. There’s no reason that you should miss out.
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