After holding the #1 postion in google search for the term “gaffers tape” for several years, we fell to #2 behind wikipedia and then, last week, we slipped to #3. We spend lots of time optimizing our web pages for important key words, and no key word is more important to our growth than “gaffers tape“.
After examining the page that had moved in front of us, I was really mystified. This page, originally posted in October of 2003 and containing only minimal info about the product, appeared to be primarily a site that was intended to host advertising. There were lots of links on this page to sites that actually sold gaffers tape, but these did not appear to have much useful info either.
One of the most intriguing things about this page appeared to be the addition of links to some social networking sites like digg.com and del.icio.us
I am, to say the least, mystified by how these links can improve the page rank of a page that has so little value to anyone looking for useful information.
I guess maybe its time to look at some new approaches to keeping our page rank high. Be on the lookout for Mr. Tapehead and his family at myspace!
GoodBuyGuys.com is your online source for Shurtape gaffers tape, Duracell Procell batteries, MagLite flashlights, Nashua duct tape, Bay State wire ties, Electratrac and Coast Wire extension cords, OnStage Stand mic stands, and lots of other useful tape products.
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