As the raw material in batteries continues to increase in price, we feel real pressure to try and save customers some money. We’ve steadily watched the cost of alkaline batteries increase, so I like to test non-name brand competition whenever I can.
I’m sitting and staring at two glowing flashlights on my desk as I write this blog-one flashlight is using a couple of Duracell Procell AA batteries and an identical light contains a fresh pair of AA from a company called Permalife.
Unfortunately,it looks like the “Permalife” is going to be considerably less than “Permanent”. It’s already starting to dim.
We were excited when we got pricing information about the Permalife brand, as these batteries had real potential to save our customers some money. The savings evaporate in a hurry if it takes three or four batteries to match the performance of one ProCell.
It’s bad when a flashlight fails in use, but you usually get some warning. It gradually fades out rather than failing all at once. A wireless microphone is very different. Once its voltage in the transmitter falls below a certain point, the receiver becomes vulnerable to all sorts of outside interference. This can be disasterous or funny. Usually the former. Rarely the latter.
As the sun sets on this blog, the Permalife-equpped flashlight fades to black and our quest for a good no name battery continues. If we ever find one, I’ll let you know.
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