I try to spend a few minutes each day reading up on ideas related to sound business practices. There is an unending source of good (and sometimes not so good) ideas for business management available.

One of the ideas that comes up over and over is the timeless concept that “the customer is always right”. After many years of selling specialty products online and through catalog sales, I can tell you that nothing could be further from the truth.

I field at least a couple of phone calls every day from a prospective customer who needs to be talked out of making a purchase from us. This is sometimes harder to do than one might think, but I would always prefer to lose a sale than to sell you the wrong item.

Over and over, a customer will try to talk me out of recommending that they not use a tape product for an outdoor application because it does not have UV protection and is not intended to stand up to exposure to sunlight.

Time after time, I have to convince a customer that using an extension cord of too small a gauge will create a fire hazard.

I wish I had a nickel for all the times I have tried (unsuccessfully) to convince a caller that the performance of a ProCell battery is identical to that of a Duracell CopperTop.

It has always been our hope that by creating web sites that were deep with information that we could lead customers to make the right choice-a purchasing choice that would provide a product that met their needs. The same theory is at work when we provide information that should help a prospective customer realize that they product they are considering is not the right item to meet their needs.

Sometimes we lose a sale by insisting that the customer is not always right, but, in the end, this is a lot more satisfying than trying to always make the sale.

Are you someone who believes that conventional business wisdom is not always the way to go? Share your thoughts with us!

GoodBuyGuys.com is your online source for Shurtape gaffers tape, Duracell Procell batteries, MagLite flashlights, Nashua duct tape, Bay State wire ties, Enterainment 1 extension cords , OnStage Stand mic stands and quality speaker cables.

It’s hard to imagine a more important customer service function than answering the phone. I have been trying to contact a couple of our suppliers(companies that we send thousands of dollars to on a regular basis) and I can’t get anyone to answer the phone. Voice mail followed by unreturned calls. Over and over again.

I’m not talking about customer service or sales calls. I am talking about calls from an existing customer to a supplier who spends millions trying to get us to buy and distribute their products.

I can understand the need to use voice mail and message taking when absolutely necessary, but it is difficult to imagine anything of more value to someone who sells a product or service than talking to your customer. After all, my calls are all about my desire to give your company money. What could be more important than that?

The advent of e-commerce and online sales has been incredibly liberating for us atGoodBuyGuys.com. We’ve always tried to make sure that a customer got a live human being when they called to order gaffers tape or batteries, or when they called for product info. Our phone rings less and less often, even though our sales are increasing, so we have lots more time and resources to field every phone call without adding phone lines or employees. It is the most important customer service function anyone around here performs. It’s easy and it is a service that is rarely abused by customers or prospects. They don’t call unless an interaction with a human voice is really needed.

We have resisted adding hold music or, even worse, some sort of recorded message to bore you while you are put on hold. If a caller is left on hold for more than 45 sec. the phone starts making a really loud and annoying beeping sound.

Occasionally, you may get voice mail if all our incoming lines are busy, but we strive to return ALL calls within the hour. It’s something that really matters.

When we make decisions on adding new suppliers and expanding our relationship with exisiting ones, how they handle the telephone is a very big part of our decision making process.

Why more companies don’t take advantage of the decrease in demand that e-commerce puts on their human resources is a mystery to me. Having a human answer the phone is a great way to build business relationships in a way that online interactions will never replace. You miss an awful lot when you are unwilling to answer the phone.

Got an insight into good customer service? Share it with us!

GoodBuyGuys.com is your online source for Permacel gaffers tape, Duracell Procell batteries, MagLite flashlights, Nashua duct tape, Bay State wire ties, Electratrac and Coast Wire extension cords, OnStage Stand mic stands, and lots of other useful production supplies.