Why Google Needs Old Men-the Sixty Year Old Filter

I’ve spent the entire week swimming upstream against Google, trying to master just a couple of their newest products. They are rolling stuff out faster than I can think and I’m not making much progress getting my hands around their throat.

I’m going to volunteer my services to Larry Page and Sergey Brin and request the title of “The Old Man Filter”.

Most men my age are still going to work every day and still making decisions that will impact many of their co-workers. We know that our days are numbered but also realize that years in the workplace make us excellent evaulators of what is a good return on intellectual investment.

All my co-workers are younger than me, but it is unlikely, at least on the job, that they will be adopting much in the way of new online products if I don’t sign off on them first. If it isn’t worth my time to learn how to use these things, then it is unlikely that I will be willing to apply their time and my resources to integrating them into our daily operations.

If the people (usually employers or business owners) who pay bills and make decisions find that the implementation of new technology, particularly as the migration to cloud-based applications continues, is just too complicated, then it will stay on the shelf.

Google, you’re just making it too hard. We know that you rule the world and that you tell us you will do no evil. You’ve helped build our customer base through search and we have returned the favor with a generous Ad Words budget.

We admire your youthful culture and your constant willingness to bring new ideas to the table. All I’m asking is for you to take a break every once in a while to consider how constantly moving forward at breakneck speed impacts the decision makers.

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