I’m listening to a Wall Street Journal podcast about counterfeit merchandise, and am reminded that Christmas is high season for the sale of counterfeit batteries.
Importers and unscrupulous retailers can dramatically boost their bottom line by taking a low quality battery and rebranding/repainting it with the graphics from a more expensive brand.
It can be difficult to spot a counterfeit, but here are a few clues.
All major battery manufcaturers (Duracell, Procell, Everready, etc.) always include an expiration date printed directly on the battery. Counterfeits often don’t include this info so that the product will have a longer perceived shelf life
Quality painting on a round surface is an expensive process. Batteries that have a brand name but low resolution graphics are probably bogus.
Major manufacturers control their distribution chain carefully. It is highly unlikely that someone selling batteries on a street corner in a large city is part of this chain. Batteries sold this way are usually counterfeits.
Counterfeit batteries will not only have a shorter life than the real thing, but are more prone to leak acid which can quickly destroy expensive electronics and can be a serious health hazard if it gets on your skin or in your eyes.
Legitimate branded batteries are more expensive for a good reason.
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