Hey Google, How Hard Can This Be?

I’m a big fan of email (as opposed to phone calls or online chat) and have been a loyal user since 1985.  I understand that lots of online communications is moving to platforms like facebook, but i like the ability to edit what I have written and consider it for a minute or two before I hit the “send” button.  Maybe, I’m just showing my age.

I have spent the last hour trying to come up with a usable set up for the latest version of Google’s G Mail, and I’m getting nowhere.  How can a company as progressive and powerful as Google completely fail to understand what users want in an email platform?

Now, I realize that Google is an advertising company and I am willing to accept some ads on the G Mail screen, so a little clutter is inevitable, but I have learned to tune it out.

However, not having the ability to control how the information on the screen is organized or having a logical way to index saved emails is incredibly frustrating.

Email was never intended to be a “conversation” and Google can’t change that, no matter how hard they try.  It is the lack of immediacy that makes it so much more powerful than a chat client or a message sent from a social networking platform.

Use of valuable Google tools like Google+ and Google Adwords requires having and using a G Mail account, so simply ignoring G Mail is not a realistic option.

How about giving us the option of a straight forward and simple interface that doesn’t look different every time I log on to my account.

It’s just a suggestion.

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