One of the best things about selling on the internet is how easy it is to keep up with your competition. I spend a few minutes every day putting key words and phrases into major search engines to make sure that our products perform well. I always take a little time to take stock of others who sell what we sell while I’m at it.
I never cease to be amazed that a company will pay for an online add and then link the ad to a web page that has nothing to do with the product being advertised. The ad link simply takes you to a “generic” home page for the company and then you must navigate the site to locate what you originally were searching for. After a couple of clicks you give up and go back to the original search page ready to click on some other ad.
An ad served up by a keyword search should take the searcher to a landing page that is specifically about the product for which they are searching. Anything else is simply throwing the ad budget away. You can’t necessarily control what pages Google or Yahoo will serve up in the free listings for search, but you can control the page that links to your ad.
Before spending any more money on keyword driven advertising, make sure that you serve up information relevant to what is being searched for. Dedicated landing pages are what keyword ads are all about.
GoodBuyGuys.com is your online source for Permacel gaffers tape,Duracell Procell batteries, Nashua duct tape, Bay State wire ties, Hosa and Entertainment One extension cords and OnStage Stand mic stands.
Leave a Reply
You must be logged in to post a comment.