Our battery sales always spike around Christmas. Between the number of special holiday performances that use wireless microphones and battery buying for Christmas toys and electronics, we ship lots of batteries.
It seems that CVS Pharmacies has chosen “battery season” to fire a major shot over the bow of Engergizer Holdings, the manufacturer of Energizer alkaline batteries. CVS, one of the nation’s largest battery retailers, has seen a major impact from the nation’s economic downturn on its alkaline battery sales. They’ve decided that the best way to respond to this decrease in sales is by reducing inventory.
The winner in this skirmish? The Duracell Coppertop.
CVS points to evidence that more consumers are buying their batteries from big box retailers or making their purchases online, where major savings can be realized.
CVS’s annual Energizer sales have been estimated at about $25 million.
Chances are that the long term results of this decision will reduce competition and cost consumers more in the end.
GoodBuyGuys.com is your online source for Shurtape gaffers tape, Duracell Procell batteries, MagLite flashlights, Nashua duct tape, Bay State wire ties, Hosa and Entertainment One extension cords and OnStage Stand mic stands. We enjoy sharing our observations about audio-visual industry trends.
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