After working on it for almost a year, last summer we were finally able to get a dealership for MagLites. I have enjoyed using these flashlights for years (every stagehand has one) and I was confident that the would be a big seller. I assumed (obviously incorrectly) that lots of our customers would be familiar with this line of flashlights and if our prices were competitive and our selection was good, they would sell.
We registered the web site, buymaglite.com, built a good e-commerce and information site, linked to goodbuyguys.com and waited for the orders to roll in.
Nothing!
We can’t give them away. Our offer on flashlights is always “batteries included“, we were never “out of stock” (I wish!), and the other sites affiliated with goodbuyguys.com were generating lots of traffic and lots of sales.
The quality of a Maglite has never been in dispute and the company does lots of national advertising to support the brand. These flashlights are durable, bright, and have a great warranty.
After several months of working on the web site, it scores well with major search engines, so it seems that buymaglite.com should be easy to find if someone actually wanted to “buy a Maglite”.
We’ll keep working on the site, but this problem is a real mystery to me.
GoodBuyGuys.com is your online source for Shurtape gaffers tape, Duracell Procell batteries, MagLite flashlights, Nashua duct tape, Bay State wire ties, Electratrac and Coast Wire extension cords and OnStage Stand mic stands. Look to us first to meet your flashlight and battery needs.
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