One of the things that makes our online sites different from lots of others is that we display our phone number prominently. If you’ve ever tried to contact Amazon or Ebay by phone, you know what I am talking about.
The larger and more prominent the site, the less likely it is that phone contact will be an option. Even though it can be terribly irritating, I understand why. Let me explain.
I’m an internet content creator. I spend most of my day adding content to our web sites to provide what we hope is useful information to customers and prospects. That includes detailed explanations, product specifications and comparisons and “how to” animations and tips. We’ve been at it long enough that we feel that our sites far outstrip our competitors when it comes to providing information that supports what we sell.
We are blessed that most our sites do well in what is called “organic” search, which means that they show up in search results when you seek out products and information using standard search protocols. If you search for something like “gaffers tape” or “Procell battery“, you’ll always see our sites on page 1.
For some people, finding us through search simply means that they look no further than the phone number. Rather than take time to look through the site using a very powerful built in search function, they just reach for the phone. Almost without exception, there is a more useful and illustrative answer to their question on the site than anything I could possibly tell them on the phone. Every time I get one of these calls, I’m tempted to bury our phone number more deeply in the site (or at least no longer make it toll free!).
Oh, and while we’re on the subject. When you send us an online request for our catalog, how about including your mailing address.