Even though our national economic woes continue to depress holiday retail sales, online sales are expected to grow 8% this year. That’s great news if you, like we, count on internet sales to sustain and grow your business.
Still, there is a big bump in the road before online sales can really take off. That problem is consumer concerns about security.
We’re happy to hear from them, of course, but they never seem to realize that placing an order at a secure web site is much safer than giving your credit card info to a stranger over the phone.
We host and manage our own e-commerce web sites and can always assure you that you want be presented by any pop ups or phishing scams that originate from our server.
Unfortunately, if you don’t know what to look for, it is difficult to know when you are at a web site where you can make a secure purchase.
When you move from the catalog portion of one of the goodbuyguys web sites to begin an actual checkout, you will see that the “http:” part of the web address at the top of the page, changes to “https:” That “s” means “secure“. The “s” is an indicator that the details of your purchase will be encrypted before they are submitted over the web.
You’ll also see a tiny image of a padlock at the end of the address line. Click on that padlock image if you want to know the details regarding who is certifying that the site is secure.
Here are some more tips to insure the security of your online purchase.
-Never provide your credit number in an email or instant message
-Use long, complicated passwords that use numbers, letters, upper case and lower case
-Purchase only from sites that have an “s” in the address line or show the padlock image
-If you have security concerns but still want to consider making a purchase, look for a phone number
-Check your credit card bill carefully every month.
Our (and your) security is certified by Usertrust. You can read more about it here.