So, I’m watching a Metacafe video of the drummer for The Dave Matthews Band (Carter Beauford) while the site serves ads for “printer drums”, drum heaters” and “ear drum” protection.
I realize that keyword driven advertising has a long way to go before it can be counted on to deliver up relevant ads, but this is ridiculous.
What most advertisers don’t seem to recognize that only they are in a position to be specific about how their ads are served up.
It would be fascinating to know what percentage of keyword advertising is totally irrelevant to the subject matter being delivered.
Just a quick thought!
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