Have you heard of Google knol? I hadn’t either until yesterday.
Knol is an acronym created by Google, and it means “a unit of knowledge“.
Knol is a new content creation index from Google that has a lot of similarities to Wikipedia. Individuals are allowed to post articles on any subject of their choosing and then the articles can be commented on and edited by other users of the service. Unlike Wikipedia, knol will allow the creation and viewing of multiple articles on the same subject and the author can control how his or her work is edited.
I first came across it through an online posting by Jason Calacanis, a highly regarded web guru. Mr. Calacanis went to great lengths to draw interesting and accurate between KNOL and traditional content creators like the New York Times. These parallels led Calacanis to determine (and I agree) that this project was Google’s latest attempt (not unlike YouTube) to get into the content creation business.
It should be obvious that a business that has become the defacto provider of indexed search results faces potential conflict of interest problems if it is the creator and controller of the content it returns with its search results.
Since we are currently indexed at the top of page one for a number of Google search terms, I have created a couple of KNOL articles on microphone stands and gaffers tape to see how quickly Google might index them and how high they might rise in search rankings.
You can take a look at these articles here:
If you’re interested in whether this test turns up any interesting results, check back here from time to time.
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