Just One of 147,000,000

I periodically analyze something called a “web log,” which gives us information about how many visitors we have to our sites and how they arrive there. One of my primary interests is in the analysis of search terms, as this is a good indicator of how potential customers are seeking us out.

Recently the logs indicated that someone had found one of our sites using Google, with the search phrase “tape“. We’ve been selling tape for a long time and score really well with search phrases like “gaffers tape” and “Permacel 665” but I never even considered that we could be found through a search term as broad as “tape”. After all, when you search for “tape” in Google you get over 147,000,000 returns.

Imagine my surprise when I searched for “tape” and buytape.com came up as no. 5 on the first page. That’s truly amazing, especially when you consider how many kinds of tape there are and how many different companies sell some kind of tape.

I never cease to be amazed at how diligent, if somewhat boring, search engine optimazation will return truly amazing results. There is really no substitute for attending to the details of what Google and other search engines look for in a well-optimized page. A company of our size and with the resources we have at our disposal should not be able to go head-to-head with companies like 3M and Polyken and come out on top in web search. This can’t even really be called “leveling the playing field”.

Still, we are pleased to get this sort of recognition and hope that we can hold onto our ranking for a long, long time.

GoodBuyGuys.com is your online source for Shurtape gaffers tape, Duracell Procell batteries, MagLite flashlights, Nashua duct tape, Bay State wire ties, Electratrac and Coast Wire extension cords, OnStage Stand mic stands, and tape.