A troubling new pricing trend is developing in online pricing and it’s making things more difficult if you are looking for a deal.
Pressure from manufacturers to control the price that online merchants charge for certain items mean that more and more web sites are no longer posting pricing with their items.
What may first look like an unwillingness of the seller to show you the price may actually be an effort on their part to keep the manufacturer from forcing them to charge a price dictated to them.
When you look at an item on a web site but can’t see the price until you “put it in your shopping cart”, it may be an effort on the merchant’s part to keep the manufacturer from easily seeing what price is being charged. Because the price doesn’t appear with the item, it won’t be indexed at popular shopping “bots” like Shopzilla and Pricegrabber, making it a lot harder for the manufacturer to control.
New interpretations of anti-trust law have given the manufacturers a lot more power in dictating prices to sellers. Posting “lower than approved” pricing at a web site may violate advertising agreements. This is likely why you can’t see the price until you add the item to a shopping cart.
This makes comparison shopping a whole lot tougher.
Periodically we are approached by manufacturers who would like us to sell their products, but negotiations always quickly end if they attempt to dictate the price we will charge our customers. So called “MAP” pricing (minimum advertised pricing)does not come into play when we determine how to price what we sell to you.
We will always strive to give you the best price without regard to what the manufacturer thinks we should charge. If we can take advantage of lower overhead and other efficiencies to offer you a better price than the competition, we are happy to share the savings.
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