Google Eats Its Young

Hot on the heels of the roll out of the Motorola Droid, a smart phone that uses the Google mobile operating system, there are now confirmed rumors that Google plans to release its own smart phone-Google designed and Google branded-after the first of the year, possible as early as January.

The New York Times has reported that Google employees have been give the phones to test, in anticipation of a product roll out after the first of the year, perhaps as early as January.

Motorola desperately needs a hit product, having its market share of cell phone sales continue to erode since it introduced the Razr in 2004.  That’s a long time to go without making a serious impact on a fast changing industry.

Now it appears that Google intends to take on Apple directly, moving into the hardware business and forcing Motorola back to the sidelines.

No one sees this first version of the Droid as an IPhone killer, but those who have one like it, consider it a worth opponent to the Apple device, and love being able to cut their ties to AT&T.

I predicted that the next version of the Droid would be the smartphone that would match Apple toe-to-to, but I’m quickly backing off that prediction now that Google is throwing their hat into the ring.

You can be sure that Google had access to the Droid’s development months before it was released, and you can be equally sure that the Google phone will improve on every aspect of Motorola’s effort.

We hope you sell a lot of Droids for Christmas, Motorola.  Chances are that next Christmas will belong to Google.

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