Maybe They Should Rename it “You Learn”

An article in last Sunday’s New York Times made me aware of a new web surfing habit I have developed without even thinking about it.

The basis for the Times article was how web users, particularly young peope, were using YouTube as much for education as for entertainment.

It seems that YouTube is evolving into a search engine, one that is much more appealing to young users than the static search returns that Google provides.

I got over my infatuation with expoloding Coke bottles full of Mentos and kittens playing the piano pretty quickly, and chalked YouTube off to yet another brilliant invention of a time wasting machine.

I now find myself going back to YouTube almost every day to learn how to do something valuable.  In the last week, I have used it to finish a water heater installation under my house, sharpen kitchen knives using a new tool my wife got for Christmas, and to get some help with a particularly challenging part of a piano lesson.  Time saved, not time wasted!

Perhaps the most important piece of information in this article was buried near the bottom of the page (in parentheses no less). Google owns YouTube!

While Microsoft continues their never ending courtship with Yahoo in an attempt to develop an advertising revenue stream based on a model that Google perfected years ago,  Google is now ready to take their $1.65 million dollar purchase of YouTube to the bank.

In fact, as of November, the number of monthly searches on YouTube now exceeds Yahoo searches.  Either way (text or video), when someone clicks on an ad served up with their search results, it’s money in Google’s pocket.

We are beginning work on some simple videos that we hope will help our customers make better use of the products they buy from us.

Get ready for the GoodBuyGuys to make their Hollywood debut!

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