Google Personalized Search-My 2 Cents Worth

Our company has done well over the last ten years by building web sites and pages that adhered closely to Google’s guidelines for creating quality content.  We have worked hard to generate content that prospective users and purchasers of our products would find valuable and many other sites have linked to ours because they found our content worthwhile.

Now, it appears that Google is ready to put their ability to serve up truly relevant search content on the shelf in favor of providing search results that are tempered by what our friends may have searched for or what we may have looked for in the past.

This is Google’s latest attempt to take on Facebook in an arena that Facebook owns, and lots of Google users are unhappy about it.

Instead of seeing information that the internet as a whole values because of the quality of the content (what is on the page and who links to it) you are more likely to see results based on your friends and colleagues have searched for.

I like my friends, but they are not who I normally choose to turn to when I want the kind of search results I used to get on Google.  They are good people, but I don’t think of them as primary resources for the kind of information I am usually seeking.

What might be even more important is that Google has been quiet about what they are doing.  Most people don’t realize that their search results might be very different than someone across the office or in the next dorm room.

The result of this change in Google’s search code,  something that might well be called “Facebook envy” has reminded me that there are lots of other useful search engines available that now better meet my needs.

Google needs to get back to what made them so successful in the first place.

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