“As Seen On The Radio”

I wrote a while back on the subject of how people who produce video in front of live audiences are blind to anything that the camera does not see, regardless of what the audience in the hall might be viewing. Well, it certainly seems like they are ahead of folks who do radio shows in front of live audiences. It appears that they see nothing at all!

I have been watching a lot of digital tv and I stumbled upon a telecast of a live radio show produced weekly by the company that broadcasts basketball games at the University of North Carolina, my alma mater. Apparently I was the only person who realized that people might be watching as well as listening.

This show is broadcast from a local restaurant and is done for a live and broadcast audience. The set consisted of the coach and the host sitting at a table with a banner slapped on it with duct tape ( wrinkles and all) and it looked like it had been lit with a couple of maglites. About half the time the single static camera shot was blocked by people walking back and forth in front of the camera, probably on their way to the bar.

Its difficult to understand how an organization that should be as media savy as an NCAA Division 1 athletic department could allow a presentation like this to be seen by anyone. It wasn’t good enough for YouTube!

The proliferation of digital television channels is going to mean that more and more program material that was intended to be heard but not seen is going to be broadcast. I’m not advocating that the bar for production values be set very high, but it’s got to be set higher than this.

GoodBuyGuys.com is your online source for Permacel gaffers tape, Duracell Procell batteries, MagLite flashlights, Nashua duct tape, Bay State wire ties, Electratrac and Coast Wire extension cords, and lots of other great products for the video production industry.