I wrote several weeks ago about ongoing rumors about Apple bringing a television to the marketplace and how I thought that that window of opportunity had closed for them.
The end of the NCAA men’s basketball tournament last night brought another revelation regarding where the television is headed. Here’s one more reason to not count on the future of tv manufacturers.
I signed up for the NCAA “March Madness” computer app (the first smart phone app I have ever bought) so that I could watch UNC play their first round game from my office, where I have no television. I ended up watching another one of their games online in the round of 16 as well, since CBS opted to not broadcast it. The app was not particularly well designed, but it was better than the radio, and I made it through the game.
Last night I was doing some work at home at my desk when I realized that the championship game was about to start. Even though there is a big screen high def television in the same room as my desk, I found myself logging on to my NCAA “March Madness” account and watching the game (buffering, countless ads, jerkiness and all) rather than turning on the televison, because I needed to continue working.
It seems that convenience and content trumped high quality. I didn’t even realize what I had done until the game was over.
As more and more content becomes available online, whether free or paid, the use of a dedicated device that only does one thing, like a television, seems doomed, regardless of the quality of the viewing experience.
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