Is This Any Way To Treat Your Best Customers?

I rarely go to the grocery store during the week, but I was out of the office this morning and stopped by to pick up something for lunch.

I grabbed a couple of items and jumped in the express line.  To my right, each of the next three lanes had at least two young mothers with one or more children in tow.  My items cost less than six dollars, but their overflowing carts suggested that they would spend a hundred dollars or more by the time they left the store.

What sort of thinking would lead the store management to allow me to jump in a quick serve line, but force these loyal high dollar customers to line up one behind the other and wait to be served while they attempted to keep their kids entertained?

Seems backwards to me.

Why not have a “moms only” line, one where the store would provide a little extra service while assuring that these valued customers were able to get in and out with as little complication as possible?

Parents purchasing for the family will be back to the store over and over again, yet grocery stores continue to serve the lowest dollar customers with the highest level of service while they buy items that they may not purchase again for weeks.

Just something to think about.

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