Major retailers have all rushed to social networking, with major initiatives in Twitter, Facebook, and lots of other social media outlets.  Their ads are everywhere and they continue to attempt to engage potential customers on a one-to-one basis. The New…

Or more specifically, the subject line.  As in the subject line of an email. If you are too busy (or lazy) to put something in the subject line of an email that is going to make me want to read…