A Real Problem

I have written before about counterfeit Duracell batteries, but I had no idea how big the problem really was.

Gillette, the division of Proctor & Gamble that makes Duracell Procell batteries is involved in a daily struggle around the world to try and keep these products off the market. It’s a daunting task. Gillette reported recently that in a span of only one week they seized 1,000,000 counterfeit batteries in two provinces of China. In addition, they also found hundreds of thousands of razors and tooth brushes made with their brand names.

The problem with batteries is particularly vexing, as the problem of lost revenue is just the beginning. The safety concerns over unstable battery chemistry and the potential damage that can be done to the device in which the battery is used make it difficult to know the real cost of this problem.

The blog posting that referenced Gillette’s battle against counterfeit batteries made an interesting point that I had never considered. That is that the international sale of counerfeit goods is at least partially run by organized crime and terrorist organizations that are able to raise money through these sales. Apparently there have been seized Al Qaeda training manuals that recommend the sale of counterfeit merchandise as a funding source.

Our Duracell Procell products come directly from the manufacturer and we stand behind them with a “Satisfaction Guaranteed” promise.

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