Have You Got A Website?

I got a “cold” call for a web developer yesterday who wanted to know if my company had a website.  I’m not sure exactly what struck me as funny about the call, but asking if a business has a web site seemed sort of like asking if business had a telephone.  It seem inconceivable that there are still viable businesses that don’t have a web presence.

The real  point I am hoping to make here is it seems almost as odd to me that a business might have only one web site.  We’ve got about twenty, and some days that hardly seems like enough.

With the cost of domain registration below $10 and offers left and right for “free” hosting, there is no reason to limit the way potential customers might stumble across your company.

Our strategy has been to take the different names of the products we sell and simply add the prefix “buy” in front of the name.  For example, we sell tape at buytape.com, batteries at buybattery.com, etc., but both domains link back to our primary domain.

Even with the scarcity of good domain names, combining something you sell or do with a “call to action” prefix or suffix can often generate a memorable domain name that is still unclaimed.  A  search at any number of domain registration websites can quickly help you define this technique.

A small but informative site that deals with only one component of your business can link back to your primary site in a way that leads prospects to where you would like them to end up.

These specialized content sites are very attractive to search engines as well, so you might be able to gain an advantage over your competition by addressing a very narrow niche.

Next time someone asks you if your business has a website, tell them “No, we don’t have a website.  We’ve got a dozen!”.

GoodBuyGuys.com is your online source for Permacel gaffers tape,Duracell Procell batteries,  Nashua duct tape, Bay State wire ties, Hosa and Entertainment One extension cords and OnStage Stand mic stands.  Got a good web development strategy?  Share it with us.