There are probably as many theories about how to optimize a web site for search engines as there are web developers who do search engine optimization. Some developers do a really good job of making a web site more “search engine friendly”, but there are thousands of scams clogging up e-mail inboxes which promise to move your site up in the rankings, but which actually do nothing but take your money.
We’ve had pretty good success with gaining Google Page 1 rankings for key words like gaffers tape, mic stands and extension cords. There is nothing better than gaining high search engine rankings for building your web business.
Most recently, we’ve jumped to page 1 for the search term “hoop tape“(tapes used for decorating hula hoops). This on the strength of one of the smallest and least useful sites we have ever published, www.hooptape.com.
Hooptape.com is a total of two small pages which link back to buytape.com. It took about 15 minutes to build and post this site and there is almost nothing there. Why do Google and Yahoo (#1 on on Yahoo today!) rank this site so highly.
While I’m no expert on search engine optimization, I believe that the success of this site’s results in search engines is primarily based on having found a niche. There simply is not that much real competition for the search phrase “hoop tape“, yet this is term most likely to be used by someone who needs tape to decorate a hula hoop.
We’ve had comparable results with the term “Route Setting Tape“, the tape used for setting routes on climbing walls. Route setting tape is simply another name for one inch gaffers tape. Using a name more specific to our customers needs gives us a real advantage when search engines index our sites.
Need better search results for your web site? Find a niche and Google will find you!
GoodBuyGuys.com is your online source for Shurtape gaffers tape, Duracell Procell batteries, MagLite flashlights, Nashua duct tape, Bay State wire ties, Enterainment 1 extension cords , OnStage Stand mic stands and quality speaker cables. Count on us when you need specialty tape items and sound advice.
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