I edit another blog (product specific) called Tradeshowtape.com. It is focused on products used to produce trade shows.
Recently I came across a trade show concept called “The Duct Tape Test“. Obviously, any trade show idea that is focused on tape is going to catch my attention. Turns out, “The Duct Tape Test” has nothing to do with tape.
The idea of the test is for evaluating trade show displays, but it is relevant to almost any type of presentation you might be working on.
It works like this. In order for a trade show (or any) display to pass the duct tape test, it must be capable of getting your idea across even if you had your mouth covered with duct tape. If your display can’t get your ideas across without your explaining or elaborating, it has failed the test.
Next time you want to present an idea through a graphical presentation, make sure it can pass the “Duct Tape Test”.
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