I took a call this morning from a customer interested in our M1 Adhesive Remover. We have just recently added some cleaning products to our web site, and this led to an interesting discussion with our new customer.
First off, his application for M1 was the removal of mildew. Most of our customers use it to get adhesive residue off their cables, so mildew removal was a new application for us. I am going to give it a try. This customer says that it is much better than chlorine bleach.
The more interesting part of our discussion was posed by his question “Why is this stuff so hard to find?”. M1 is made by a small company in Georgia and you won’t find their products in Home Depot or Wal Mart. No surprise there. These national retailers make you jump through lots of hoops to get on their shelves and lots of small manufacturers don’t even try. Even if you do succeed, pricing pressures by the retailer may mean that you never really make any money.
He found us on the web, using a Google search . I tried it myself, and was amazed to find that our site, thetapeworks.com was the first site on the page. It struck me as odd that we would score better than the maker of the product. In fact, the maker of this stuff could not be found anywhere in the first five pages of search results. I finally got tired of looking.
While we are happy to have a page 1 ranking, it is really surprising that so many businesses continue to miss out on such a powerful tool for building brands and selling their products.
Got a suggestion for using M1 or an observation about brand building on the web? Let us know.
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