Its become way too easy to keep track of what the competition is up to. If you are interested in what is being written by or about a competitor or supplier, you need to start monitoring the blogs.
Jump over to a site like Technorati and you’ll be amazed at what you might find. Sites that index blogs (like Technorati) are great equalizers. If the blog posting you are looking for has been keyword enriched, then the writings of a small-time blogger will get the same attention as someone who writes for The New York Times.
We are currently tracking the news regarding the possibility that Protor & Gamble will sell its newly acquired Duracell division. What happens here will have a big impact on our battery sales.
The speculation that P&G will spin off this brand is getting lots of notice in the news and the blogosphere has much speculation about what might happen. Its time consuming to subscibe to blogs and newsfeeds, but Technorati lets you use simple search technology to find what you need when you have time to read.
If you want to know what customers or contacts might be saying about your company in their blogs you can quickly search your own name to see if you have gotten any mentions. There is probably no quicker way to preempt some bad information to to respond to a customer issue than to be able to quickly respond to a blog posting.
Another good source for blog searching is Googles Blog Search. Just enter the same sort of search criteria you would place in a regular Google search field, but your seach will look at blog postings instead. You’ll get different results than Technorati but both blog search engines return lots of interesting results.
GoodBuyGuys.com is your online source for Shurtape gaffers tape, Duracell Procell batteries, MagLite flashlights, Nashua duct tape, Bay State wire ties, Electratrac and Coast Wire extension cords and OnStage Stand mic stands. Look to us first to meet your microphone accessory and battery needs.
Leave a Reply
You must be logged in to post a comment.