Should We Sell Wireless Mics

A lot of my time is spent in evaluating new products and deciding how they might meet our customers needs. We have always focused on expendables, but lately we have added some other products because they seemed like a logical extension of our product line.

Now a new challenge is on my desk. Periodically, I write about the good work of our web developer, Dale. He works tirelessly to build good web sites and get our pages highly ranked with the most important search engines.

Soon after he began working with us, we started a number of design projects as a way to see how we might best collaborate. One of these was wirelessmic.net. We did a lot of work on this site and then put it on the shelf while we moved on to something else. We learned a lot about web design and about collaborating. Building this site was a lot of fun.

Well, now that site has climbed to the top of the ladder for non-paid search for Google, Yahoo, and MSN for the search term “wireless mic”. Dale believes that building information-only sites like this can be used to bring traffic to our e-commerce sites. Buywirelessmic.net will bring customers to buybattery.com, or so the theory goes. Our customers prove the value of Dale’s theory every day.

Having such great search engine results for a very valuable search term makes it very tempting to begin selling wireless microphones. There have been lots of new developments in this field, and every new product generation seems to bring lower prices and greater features.

Still, the idea of tying up a lot of money in this sort of inventory is a difficult decision and would require that we reconsider how products are marketed to our customers.

Is it time to roll out buywirelessmic.com? We’ll let you know.

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