Anyway, responding to complaints about mall window advertising that featured a partially clothed model with gaffers tape covering her breasts, General Pants agreed to “censor” the campaign.
Well, it’s a month later and the General Pants campaign is still making the news. A story in yesterday’s Sydney Morning Herald (General Pants is an Australian brand) gives the story even longer legs.
At this point, it is difficult to believe that General Pants wasn’t hoping for and planning for “negative” publicity from the beginning.
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