Several months back I wrote about our new web site and our web developer, Dale. I predicted that his efforts would move goodbuyguys.com to page one for non-paid Google search. It took a little longer than we hoped, but Dale has made my prediction come true. Yesterday we climbed to page one for the very important key word “gaffers tape“. I check these search engine rankings all the time and this really made my day.
Which brings me to my real point about this posting. We also run Google Adwords for key products, and compete for your attention like everybody else. I look at the sites of others who buy the same adwords. When I click on their ads, I’m amazed at how little the keywords they have paid for actually appear on their pages. Why would someone pay good money for the keyword “Procell Battery” and then take you to a page that is primarily about hard hats and safety goggles? Google search is such a powerful tool for getting your products in front of potential buyers, but making your pages what Google wants to see really takes a lot of work. Work that can pay off in page one listings that cost you nothing. This diligence, day in and day out, is something at which Dale excells.
Congratulations to Dale. He is modest about his accomplishments, but I know that achieving a Page One ranking for an important key word in Google is a feather in any web developers cap.
Goodbuyguys.com is a collection of web sites (including buytape.com, buybattery.com, buymicstand.com, buyextensioncord.com, buyaflashlight.com and buywireties.com) designed to deliver a great selection of entertainment production and audiovisual supplies.
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