Hey Google, How Hard Can This Be?

I’m a big fan of email (as opposed to phone calls or online chat) and have been a loyal user since 1985.  I understand that lots of online communications is moving to platforms like facebook, but i like the ability to edit what I have written and consider it for a minute or two before I hit the “send” button.  Maybe, I’m just showing my age.

I have spent the last hour trying to come up with a usable set up for the latest version of Google’s G Mail, and I’m getting nowhere.  How can a company as progressive and powerful as Google completely fail to understand what users want in an email platform?

Now, I realize that Google is an advertising company and I am willing to accept some ads on the G Mail screen, so a little clutter is inevitable, but I have learned to tune it out.

However, not having the ability to control how the information on the screen is organized or having a logical way to index saved emails is incredibly frustrating.

Email was never intended to be a “conversation” and Google can’t change that, no matter how hard they try.  It is the lack of immediacy that makes it so much more powerful than a chat client or a message sent from a social networking platform.

Use of valuable Google tools like Google+ and Google Adwords requires having and using a G Mail account, so simply ignoring G Mail is not a realistic option.

How about giving us the option of a straight forward and simple interface that doesn’t look different every time I log on to my account.

It’s just a suggestion.

GoodBuyGuys.com is your online source for Permacel gaffers tape,Duracell Procell batteries,  Nashua duct tapeBay State wire tiesHosa and Entertainment One extension cords and OnStage Stand mic stands.

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How Low Will You Go?

When you have a domain like buyextensioncord.com and it includes a toll free telephone number, you get a lot of questions. Taking the time to research customer queries has been a great way to grow our business.

Today, we got a call from someone who needed extension cords to use in large walk-in freezers. The cables he was using were freezing and could no longer be coiled. It was easy to understand his problem, but not quite so easy to find the solution.

If you have ever taken the time to look closely at an extension cord, you’ll see that there is a lot of difficult-to-decipher information printed on or embossed into the cable. This information tells you what environments the cable is designed to be used in and the amount of current that it is safely rated to carry.

Putting this info directly on the cable is required if Underwriters Laboratory is going to give the item its blessing as something safe for consumers to use. Here’s a useful link to safety info from UL about extension cords and how they are rated.

In doing a little research for this customer I came across a very nice diagram of how extension cords are made and the characteristics that give each type of cable its unique rating. Here’s a link.

It turns out that the info our customer needed is included in a 3-5 digit code found on all extension cords. The code is assigned by the National Electrical Code and the data in question usually starts with the letter “S”.

If you want to know a little more, click here.

Anyway, it turns out our customer is going to need a cable with a jacket specification of SJEOW. The “O” in this code means that the cable has a thermoplastic jacket (flexible at low temperatures) and the “W” means that it is rated for outdoor use. Extension cords with this rating will remain flexible down to -45 degrees F.

GoodBuyGuys.com is your online source for Permacel gaffers tape, Duracell Procell batteries, MagLite flashlights, Nashua duct tape, Bay State wire ties, Electratrac and Coast Wire extension cords, OnStage Stand mic stands, and lots of other useful supplies for temporary power distribution.

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A Seasonal Reminder from Google Alerts

I use the Google Alerts notification system in order to track information about our customers, products and vendors.  It’s a great time saver and turns up a lot of unexpected information.

One of my alerts is set to the search phrase “extension cord“.  Unfortunately, all too often this time of year these alerts also include the word “fire“.

Somehow, it seems that Christmas decorating and overloaded extension cords regularly make headline news.  While it’s easy to understand how this can happen, it’s also easy to prevent.

All electrical devices (including lights and powered decorations) are required to be tagged with information relating to how much power they consume.  This information is usually listed along with the term “watts”.  When you plug multiple lights or electrical decorations into an extension cord, it is necessary to add the total number of watts (also known as “current draw”) to determine what size of extension cord is called for.

If this simple arithmetic is a little daunting, there is an easier way to figure out if there is a problem.

Plug everything in, turn all the decorations on, and hold the extension cord in your hand for three or four minutes.  If the cord becomes warm to the touch, then it is overloaded.  Remove one or more of the items plugged into it and try again.

If you can’t reduce the current draw, then you need to increase the size (known as the “gauge” of the cable).  This can be a little confusing, as the smaller the gauge number, the higher the current carrying capacity of the extension cord.  That is, a 14 gauge cord has a lower current carrying capacity than a 12 gauge cord.

Finally, even if you don’t have an overloaded extension cord, running it under a rug or behind a wall can still create a fire hazard if air can’t circulate and remove any heat build up.  It should be left out in the open.

Take a minute to plan before you begin holiday decorating.  I don’t want to be reading about you in Google Alerts.

GoodBuyGuys.com is your online source for Shurtape gaffers tape, Duracell Procell batteriesMagLite flashlightsNashua duct tapeBay State wire tiesHosa and Entertainment One extension cords and OnStage Stand mic stands.  We’ve got lots of products that make holiday decorating easier.

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‘Tis the Season…to be Scammed!

Even though our national economic woes continue to depress holiday retail sales, online sales are expected to grow this year.  That’s great news if you, like we, count on internet sales to sustain and grow your business.

Still, there is a big bump in the road before online sales can really take off.  That problem is consumer concerns about security.

We get orders every day from customers who find us on the web, but then insist on calling us to place the order because they are uncomfortable with using their credit card at our web sites.

We’re happy to hear from them, of course, but  they never seem to realize that placing an order at a secure web site is much safer than giving your credit card info to a stranger over the phone.

We host and manage our own e-commerce web sites and can always assure you that you want be presented by any pop ups or phishing scams that originate from our server.

Unfortunately, if you don’t know what to look for, it is difficult to know when you are at a web site where you can make a secure purchase.

When you move from the catalog portion of one of the goodbuyguys web sites to begin an actual checkout, you will see that the “http:” part of the web address at the top of the page, changes to “https:”   That “s” means “secure“.  The “s” is an indicator that the details of your purchase will be encrypted before they are submitted over the web.

You’ll also see a tiny image of a padlock at the end of the address line.  Click on that padlock image if you want to know the details regarding who is certifying that the site is secure.

Here are some more tips to insure the security of your online purchase.

-Never provide your credit number in an email or instant message

-Use long, complicated passwords that use numbers, letters, upper case and lower case

-Purchase only from sites that have an “s” in the address line or show the padlock image

-If you have security concerns but still want to consider making a purchase, look for a phone number

-Check your credit card bill carefully every month.

GoodBuyGuys.com is your online source for Permacel gaffers tape,Duracell Procell batteriesMagLite flashlightsNashua duct tapeBay State wire tiesHosa and Entertainment One extension cords andOnStage Stand mic stands.  Your security is our top concern.

Our (and your) security is certified by Usertrust.  You can read more about it here.

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It’s Just Like Slamming The Door In Your Customer’s Face

spokesperson for goodbuyguys.comI have been trying to order some toner cartridges online for about twenty minutes.  I am ordering from a company I like, one with good prices and service.  If  I had not already had a positive experience with them, I would have moved on to another supplier long ago.  There are lots of choices.

Why is it taking twenty minutes?  Because I am a “Returning Customer”.  That’s why.

I’m sure you have had this experience.  Because I have ordered from this company before, there is an account in their customer data base associated with my email address, so they won’t let me complete the order process without logging in to the account that I did not want to create in the first place.  So far, I have requested at least six times that they email me my password, but I still haven’t received one.  If I was a new customer my order would have already been completed, but because I am showing some loyalty by placing a second order, I am stuck at the entrance and the door has been slammed in my face.

We’ve found a way around this at our own web sites which will allow you to place orders as a “guest”, no matter how many times you want to order, so we know it can be done.  Our web developer has nicknamed this “no hoops”, as in “you don’t have to jump through any hoops to place an order“. You can use the same email address every time and never be turned away because your email address is already associated with an account.

I started this blog post when I requested my password and I have now completed it and have still not received it.  \

Time to find another toner cartridge supplier.

GoodBuyGuys.com is your online source for Permacel gaffers tape, Duracell Procell batteries, MagLite flashlights, Nashua duct tape, Bay State wire ties, Hosa and Entertainment One extension cords and OnStage Stand mic stands.

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The End Of “Reseller” Pricing

A daily stop on my internet browsing journey is Seth Godin’s blog.  He teaches simple life lessons  from a business person’s point of view and he really speaks my language.  I recommend him highly.

Today  Seth’s posting deals with how a business can keep prices down by having a customer do some of the work.  This is what internet pricing is all about.  When we are able to get you to do most of the time consuming work in setting up an account (read-data entry) and processing payments (read-credit card authorization), then there are savings that can be applied to our pricing.  A more direct  route between us and our customers means a more efficient operation. Thus, a narrower profit margin is acceptable.  No need for a middle man to do any hand holding on either side of the transaction.

We get the same phone call almost every day (different caller-same script).  It always starts out “ I found you on the internet.”  “We are a reseller and I was wondering if you have reseller pricing?“  I patiently try to explain that we do have scaled pricing, but it is based on how much you buy, not who you are.  It’s not like you found us on some sort of “secret” internet.  If you found us online, then so can your customer.

By asking for “reseller pricing” you are asking me to pay you to do work that I have already done-making our company easy to find by anyone who might need our products.

Unless you can convince me that by selling through you that some sort of value is added for the end user, then we will continue to do all we can to avoid the middle man.

GoodBuyGuys.com is your online source for Permacel gaffers tape,Duracell Procell batteries,  Nashua duct tapeBay State wire tiesHosa and Entertainment One extension cords and OnStage Stand mic stands.

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The 20 Amp Extension Cord Mystery

We have a great line of extension cords intended for heavy duty use.  They use 12 gauge cable which gives them a 20 amp capacity, but we can’t really call them 20 amp cables because of the connectors that we use.

This has led to more than a little confusion among our customers.

Here’s why.

If you are familiar with standard wall outlets, you are probably aware that there are two different versions of outlets that look almost identical.

The standard 15 amp duplex receptacle (wall outlet) has openings for two parallel blades and a semi-circular ground prong.  This has been standard for almost 50 years.

duplex.jpeg

An almost identical version of this outlet has an additional slot set at a right angle as part of the parallel blade opening on one side.

duplex_20_amp.jpeg

If the outlet has this additional right angle slot, it is intended not just 15 amp service, but 20 amp service as well.

A true 20 amp connector (male) on an extension cord will have, not two parallel blades, but rather two blades set at right angles to each other.  Otherwise they are identical.  Same size connector body, same size blades, same everything else.

15 Amp(Nema 5-15)15_amp.jpeg

20 Amp (Nema 5-20) 20_amp.jpeg

If we sold our “20 amp” extension cords with a  20 amp rated connector, they it would only plug into the version of the wall outlet that is designed to accomodate both types of blades.

20 Amp Wall Outlet(Nema 5-20)20_amp_outlet.jpeg

While we are confident that the product we sell is designed to handle a true 20 amp load, in order to truly rate an extension cord as being “20 amps” it must have one of its connector blades at right angles to the other.

Want to know more?  Here’s a valuable Wikipedia article.

GoodBuyGuys.com is your online source for Permacel gaffers tape,Duracell Procell batteriesMagLite flashlightsNashua duct tapeBay State wire tiesHosa and Entertainment One extension cords andOnStage Stand mic stands.   Click here to sign up for our newsletter.  Lots more good ideas at our Twitter feed.

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A Tip Of The Hat To Duracell

mic stand mic for buybattery.comDuracell, in cooperation with the Firehouse Subs restaurant chain have a national Fire Safety month promotion that will reward customers who buy a $5  medallion at the restaurant with a free Duracell 9 volt battery.

October is national fire safety month, a time when everyone is reminded to change the batteries in their smoke detectors.

Purchasing a Firehouse Subs medallion funds a program called the Firehouse Public Safety Foundation which has donated over $3 million in life saving equipment to public safety agencies.

Duracell is providing 27, 180 9 volts in support of the program.

Don’t forget to change your smoke detector battery this month.

GoodBuyGuys.com is your online source for Permacel gaffers tapeDuracell Procell batteriesMagLite flashlightsNashua duct tapeBay State wire tiesHosa and Entertainment One extension cords and OnStage Stand mic stands.

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Really Friendly Robots

spokesperson for goodbuyguys.comWe manage content for lots of blogs, primarily sites that are product specific.  They are all built on the Word Press platform.

By default, settings for Word Press allow readers to post comments.  You can moderate the comments and decide whether you want to allow readers to see them or just delete.

There is a strategy among people who optimize sites for search whereby they post comments to blog sites and if the site allows the posting to be displayed, then it creates what is called a “backlink” (a link back to the poster’s own site) which, at least in theory, improves that’s sites performance with major search engines.

Most of the comments we get appear to be automated,  posted by robots, and probably from programmers whose native language is not english.

Here are a few recent comments:

When he recovers he doesnt give up and his next confrontation goes somewhat improved.

Good post. I be taught something more difficult on totally different blogs everyday.

We can’t give your site earlier than telling you that many of us seriously loved the coffee quality information you are offering on your visitors?

I experience fairly fortunate to have encounter your internet webpage

Digged google 30 mins, findally i get it, thanks!

Perhaps my favorite of all time:

These are impressive articles. Keep up the sunny handiwork.

Here’s where you can view our other blogs:

Allabouttape.com

Tapenews.com

Volleyballtape.com

Routesettingtape.com

Hooptape.com

Thetapeworksblog.com

GoodBuyGuys.com is your online source for Permacel gaffers tapeDuracell Procell batteriesMagLite flashlightsNashua duct tapeBay State wire tiesHosa and Entertainment One extension cords and OnStage Stand mic stands.

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An Education In Your Mailbox

I spend several hours a day reading, and the bulk of my time is spent with technical journals. I never cease to be amazed at how willing publishers of magazines oriented towards the entertainment production and audio visual industries are to underwrite the publication of dozens of really valuable journals. How can they do this? Advertisers like Duracell and Pro Tapes pay, not you!

Maybe this model is used in other industries, but this is the only one I am familiar with. These magazines are filled with dozens of really useful articles, and, many times, the advertising is filled with good info as well.

I use these journals regularly to find new products for our catalog. Its also really great to come across articles about our customers. I even saw one of our products in a photo accompanying a story about the NFL Playoffs.

Any student or hobbyist in sound, lighting or theater tech can easily begin receiving these journals by simply making up a business name. The magazines base their ad rates on the number of subscribers, so they are happy to add you to their subscriber list. They rarely do much to insure that you are a legitimate business with a large purchasing budget.

Journals like Pro Sound News, Sound & Video Contractor , Live Sound International, Church Sound Magazine, and FOH Magazine are yours for the asking. They have great columns, handy “how to” articles, and honest equipment reviews. The photo quality is first good and the editorial content, while advertiser driven, is still useful. Most of the writing is first rate.

Interested? You can sign up for regular subscriptions at any of the publication web sites in this article.

Goodbuyguys.com is a collection of web sites (including buytape.com, buybattery.com, buymicstand.com, buyextensioncord.com, buyaflashlight.com and buywireties.com) designed to deliver a great selection of production supplies.

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